Bisnow released an email newsletter (see it at the link above) about the “Four Must-Have Amenities” for multifamily tenants. Not surprisingly, they include dog parks and pools. Kudela & Weinheimer has long known the power of amenities that bring the “WOW factor” and entice renters of multifamily developments. The better the amenities the more premium price you can get for the units as well.
#1 WiFi & #2 Fitness Centers: It’s obvious K&W doesn’t have anything to do with the WiFi or the fitness centers inside of buildings, however we do design spaces for fitness in the outdoors. Those amenities could include sand volleyball, basketball courts, tennis courts, lap pools, outdoor workout areas, and hike/bike running trails; but really the options are endless. So far we have only had a few requests for these types of outdoor amenities but we do get a lot of requests for more passive entertainment amenities such as putting greens, bocce ball, and movie theaters.
#3 Dog Parks: “About 60% of residents have pets (with most being dogs), and most have at least two dogs and consider them family” says Christina Natal.Dog parks are a highly demanded amenity for multifamily developments right now. With the increase in high density urban apartment homes, dog parks are being placed in very clever places such as garage rooftops, easements, and flood plain areas. Occasionally multifamily developers will even purchase an adjacent partial of land or devote a section of their current land to design and develop a public dog park which offers improvement amenities not only to residents but also to the community, doing this can sometimes lessen community push-back and complaints on the development itself.
#4 Swimming Pools: Probably one of the biggest selling features of a multifamily development is it’s pool (even if it goes unsaid). Regardless of whether the tenants use it or not, it’s sort of assumed that when renting an apartment that you get a nice pool, especially when renting a “Luxury Apartment Home”. Nine times out of 10, the pool is visible from the leasing office; that is not an accident! First impressions can make or break a deal whether it’s at an apartment, office building, institution or other! Hint, hint, LANDSCAPE IS IMPORTANT.
When multifamily communities are competing for renters the amenities become one of their most important assets, especially amenities that make a first impression. Admit it, no one wants to invite their friends over to a dumpy looking place.
Kudela & Weinheimer (K&W) is a professional services landscape architecture firm located in Houston and San Antonio. Founded in 1991 by Thad Kudela and Darin Weinheimer, K&W has grown from a two man shop to a thriving firm that has completed over 3,000 projects as they approach their 25th anniversary. With exemplary work on landmark, award winning projects such as Memorial Hermann Medical District in Memorial City, Town & Country Village and Carruth Plaza at Reliant Stadium, K&W is proud to have become one of Texas’ largest landscape architecture firms.